The approval chain
Passing BRAT’s intake check only means the ticket was ready to start. Once the work is produced, the deliverable goes through a human approval chain before the ticket is done. This is separate from BRAT (intake) and from the Product Planning Iconik review (product imagery).
The ticket lifecycle
Section titled “The ticket lifecycle”A ticket moves through these groups on the MCR board:
Triage -> In Progress -> Completed (or Cancelled -> Archive)
- Triage - newly submitted; BRAT and a project manager confirm it is ready and route it.
- In Progress - assigned and being worked, then reviewed.
- Completed - approved and delivered.
- Cancelled / Archive - dropped or moved out of active groups.
Who signs off
Section titled “Who signs off”The deliverable is reviewed by the people set on the ticket, escalating through the roles that apply to that request:
Dashed Skipped by default - flip that reviewer’s status when the step is needed.
Reviewer On the escalation path when the ticket needs that level.
Add-on Can be slotted into the chain upstream when needed - never required.
Not every ticket needs every level - the reviewers attached to the ticket are the ones who sign off. Brand Manager and Product Manager are skipped by default unless someone manually flips the review status for that step when it is needed - the workflow logic accounts for either path. Additional reviewers can be added when a request needs them.
The status columns
Section titled “The status columns”| Column | What it tracks |
|---|---|
Creative Status | Progress of the creative work itself |
Work Status | The assignee’s production status |
Review Status | Where the deliverable is in the approval chain |
Ticket Status | The overall state of the ticket |
Priority | Urgency, used to order the queue |
When the required reviewers approve, the ticket moves to Completed. If a reviewer requests changes, it goes back to the assignee. Both Monday and Iconik notify the people involved automatically.
For the levers a project manager uses to unblock a flagged ticket, see Project Manager status overrides.