Videography - overview

The videography phase produces product video - including romance language (the evocative product copy spoken and shown on screen) and motion graphics - through to Iconik review and year-end archival. All editing is done in Adobe Premiere Pro v25.3, with After Effects for dynamic-link work.

Hold Premiere at v25.3

Stay on Premiere Pro v25.3 through end-of-year. Version consistency preserves project compatibility, After Effects dynamic links, XML/AAF interchange, and plugin stability; upgrading can corrupt timelines and break round-trip workflows. Patch updates (25.3.1, 25.3.2, etc.) are fine.

The flow

1. Project setup - open the production from LucidLink, set scratch disks and media cache, match preferences, import assets and MOGRT templates.
2. Production - place and name footage in the crew folders, color-code the timeline, set brand fonts, build intros/outros, motion graphics, and audio/VO, and send shots to After Effects via dynamic link.
3. Export - render deliverables with and without CTA outros at the prescribed specs.
4. Review and archive - exports flow to Iconik review; approved deliverables land in deliverables, and project files are copied to LucidLink for year-end archival.

Deep how-to

• Premiere project setup - the full production and post-production guide.

Conventions (single source of truth)

• File and sequence naming → Naming conventions
• LucidLink folder layouts → Folder structures

Definition of done

The deliverable passes Iconik review (Completed), is exported with and without the CTA outro at the prescribed specs, and the project files are archived to LucidLink.