File naming conventions

The authoritative naming reference. These tables are transcluded into the relevant how-to pages, so this is the one place to edit them.

The two rules every filename follows

Before any pattern below, two rules apply to every asset that goes through the Lucid review pipeline:

Lowercase only - front_hero, never Front_Hero.
Underscores for spaces - separate every word with _, never a space.

The one exception is the SKU, which keeps its own dashes (e.g. pd25516-bk-ab). Dashes appear nowhere else - and nothing else does either: no capitals, no spaces, no other symbols. The patterns below label each slot in camelCase for readability; the value you actually type stays lowercase (modelNumber -> pd25516).

Stacking rule: versions stack in Iconik only when the filename is identical except the trailing version suffix (_v01, _v02, …). Change any earlier token and it uploads as a separate, un-stacked asset.

PPID web images

PPID web images carry type codes and an order number. Iconik tags use the bare letter; filenames use the underscore form.

Code	Filename	Meaning
`T`	`_T`	Thumbnail
`H`	`_H`	Horizontal
`V`	`_V`	Vertical
`S`	`_S`	Spec
`C`	`_C`	Ceiling

Order tokens _1 … _9 set website display order; the type code precedes the number (e.g. T 1).
Codes combine when one image serves multiple roles, e.g. T S 1 = thumbnail + spec, first in order. A thumbnail that’s also the first website image gets the lowest number.
IMRO is the fixed suffix on published web images (e.g. PD-25518-BKAB_FRONT_IMRO.AVIF); /filtered outputs omit it.
PPID export specs: aspect ratio 1:1, 2000×2000 px, 72 dpi, output AVIF. (The non-PPID Publish still offers JPG, PNG, or AVIF.)

Videos & Images

Asset	Pattern
Videos/Images	`modelNumber_productionCrew_yyyymmdd_####`
Reshoot	inserts `_rs##_` (e.g. `_rs01_`)
Live / tradeshow	`productName_presenter_companyInitial_footageType_camera_date_seq` (`th` = talking head)
After Effects	`modelNumber-or-ticket_yyyymmdd_initials_shotType_shotNumber_v##`
Deliverable	`modelNumber_productName_cta` or `modelNumber_productName`

AE shot-type codes

stabStabilizationcompCompositingkeyKeyingskyrepSky replacement3dtrack3D camera trackingtremapTime remapslomoSlow motionrotoRotoscopingbeautyBeauty / cleanupupresUpres / upscalegen_aiGenerative AI

CGI

Element	Pattern
Render filename	`sku_branch_scn###_task_v###_#####.ext`
Branch	`pro`, `env` = product, environment
Scenes	`scn010`, `scn020`, … (increments of 10)
Shots	`sh010`, `sh020`, … (increments of 10)
Versions	`v###`; published adds `_pub` + frame padding = 5 digits

→ Folder layouts: Folder structures.