Status glossary
One place that defines every status, so the same word never means two things across the two boards.
Product Planning (NPI) - image review
Section titled “Product Planning (NPI) - image review”Statuses on the per-image subitems (photography_originals, photography_versions,
renders, ppid_images) as they move through the
Iconik review loop:
| Status | Meaning |
|---|---|
Ready to start | Subitem is ready for the assignee to begin |
For PM Review | Awaiting Product Manager review in Iconik |
For James Review | Awaiting James’s review (replaced the retired “For Craig Review”) |
BM Review | Awaiting Brand Manager (brand-compliance) review |
Revisions Needed | A reviewer requested changes |
Approved | Passed review; advances to the next stage |
Complete | Final output published to its destination |
Marketing Creative Requests (MCR)
Section titled “Marketing Creative Requests (MCR)”BRAT intake outcomes (the readiness gate - see BRAT):
| Outcome | Meaning |
|---|---|
✅ Sufficient | Enough to start; moves into the work queue |
⚠️ Needs Attention | Something is missing; fix one thing |
⛔ Rejected | Not enough to work with; resubmit with specifics |
Board lifecycle groups: Triage -> In Progress -> Completed (or Cancelled -> Archive).
Status columns (see the approval chain):
| Column | Tracks |
|---|---|
Creative Status | Progress of the creative work |
Work Status | The assignee’s production status |
Review Status | Position in the BM -> PM -> PMM -> Director -> Exec sign-off |
Ticket Status | Overall ticket state |
Override (HUMAN) | PM lever to promote a ready ticket now |
Override (BRAT) | PM lever to make BRAT re-evaluate a locked ticket |