Skip to content

CG & 3D - overview

The CG phase produces rendered product imagery from 3D models, plus animation and cam solve, feeding the same Iconik review and PPID export as photography.

Every SKU moves through these stages, all run inside Blender with the Tasty Publisher add-on driving saves, versions, render paths, and publishes.

  1. Project init - place STEP/STP source in 00_in/cad/, convert to Blender in 00_in/3d_model/. Projects live on LucidLink at Volumes/video-working/team/amc/cgi/_projects/[year]/....
  2. Model (asset build + modeling) - build the base mesh, refine topology, optimize geometry.
  3. Look dev - materials, UVs, textures, shaders.
  4. Layout - position models, set up and name cameras, compose shots.
  5. Lighting - key lights, HDRI, mood, shadows. All final catalog images are rendered from this stage, from the published file - always.
  6. Render - Set Render Path, then render. Outputs land in 02_renders/....
  7. Review - renders go to Iconik for PM review; revisions loop back as new versions.

Optional/contextual stages: previz, animation (shot-based, sh010…), camera solve (integrating CG into a real plate), and 360° turntables.

The env (environment) and pro (product) branches stay separated through the entire pipeline.

The lighting file for a catalog product holds 7 static cameras, each bound to a marker. Rendering frames 1-7 produces seven distinct stills (not an animation). After publishing and rendering, the stills are handed to the Design/PPID team. See Cross-team handoffs and the deep how-to in Blender + Tasty Publisher.

The renders subitem is Approved in Iconik (structural integrity confirmed), and approved catalog stills are copied to graphix-working.wac/product_images/images/renders for the Design/PPID team.